Why Your Best Customers are Your Customers

You know your best customers are your existing customers and that the most profitable business is repeat business. Our research showed this clearly with in-store retail upselling products almost three times as much as online stores did. But how do you make the most of your face-to-face advantage? It’s important that staff are in tune with customers and are quickly …

Wisdom not smarts – the Value of Empathy

Do you ever go shopping unsure of exactly what it is you want or need? Well you’re not alone. Plenty of people turn to retail staff seeking informed advice, a little guidance or just an opinion – especially DIY and Garden Centre customers. That would explain why according to our research, 50% of them are likely to shop in store. …

Sloppy sales fail – the customer should always come first

Our latest Sloppy Sales Fail – from our regular blog post highlighting the not so great practice from retailers we visit, comes from a well known high-street electrical retailer. As ever, no names are given – our intentions are to look at key learnings, not name names! We hope you enjoy reading this week’s blog post and gain some insight …

Time for Retail to ‘Step Up’?

Of course it is. The big question as ever is… how? Well, here’s one answer. A single word answer in fact – communication. Put bluntly… an informed and engaged staff isn’t just desirable, it’s a competitive necessity. For more information on Beyond The Box and their range of services email info@beyondthebox.co.uk or call 0845 270 6520

Confidence creates sales

When the success of your business and your profit relies on the ability of others, one word is important. That word is confidence and it’s needed from four parties. Confidence certainly plays a huge part in the sales process yet it still amazes me how some retailers employ sales staff without establishing their ability to do four things. Read more.. …

Does body language really matter when talking on the telephone?

For many people the response to this would be ‘no’. How can body language be important if the caller can’t see the person they are talking to? Quite clearly the position of the body has a fundamental effect on how words sound. When our shoulders and chin are dropped the words are more muffled. This could give someone listening to …