It’s a Mistry

Our current total for money donated is over £4,000, reflecting our focus on maintaining the memory of Priya and Jayden Mistry and creating a lasting legacy to their all too short lives.

How to combat the ‘Showrooming’ effect

Our research highlights both the many challenges and new opportunities faced by traditional bricks and mortar retail today, as it attempts to adapt to the new multichannel environment and the ever-present ‘showrooming’ effect. At the heart of our study lies a retailer/customer communication breakdown, which has turned many of the less progressive bricks and mortar stores into little more than …

What do Shoppers Really Want and How Can Retailers Offer It?

Three interesting facts of retail life for you: Answer: That shoppers are essentially channel agnostic. They simply want to buy the right product, at the right price and as conveniently as possible, whether on or offline. Retailers who recognise the flexibility of multichannel retail and deploy the policy and technology that allows them to adapt to customer’s modern needs, are …

Why Your Best Customers are Your Customers

You know your best customers are your existing customers and that the most profitable business is repeat business. Our research showed this clearly with in-store retail upselling products almost three times as much as online stores did. But how do you make the most of your face-to-face advantage? It’s important that staff are in tune with customers and are quickly …

Wisdom not smarts – the Value of Empathy

Do you ever go shopping unsure of exactly what it is you want or need? Well you’re not alone. Plenty of people turn to retail staff seeking informed advice, a little guidance or just an opinion – especially DIY and Garden Centre customers. That would explain why according to our research, 50% of them are likely to shop in store. …