Telling Your Brand Story.

Your brand story… much more than just a dream or fable. Telling stories is a concept that hasn’t really changed much over time.  Sure, the mediums and platforms have evolved, but the stories themselves are still being told according to their audience.  Some stories have a didactic code as their undercurrent, rendering the aesthetics as subordinate to the wisdom the …

Hair and Beauty salon, Paris

Selling Products in the Salon?

Many hair and beauty havens view themselves as simply offering a service, and rarely consider the option of selling products in the salon. Visits to salons are opportunities to be treated and pampered, but whatever the reasoning for the client’s visit they are in a very hot sales seat!   The salon client is the perfect audience for any sales person; they …

driving brand loyalty

Driving Brand Loyalty

Driving brand loyalty requires a deep amount of commitment from a brand. Brands need to humanise the shopping experience that they offer to their customers; identifying their customer’s wants and needs by speaking to them through emotional and connected values. So, how can your brand connect with customers through emotion?   Of course, brands need to ensure that their branded communication …

face-to-face training is still important in the digital age

Face-to-Face Training vs Online Learning

Face–to-face training is still the most effective way to learn, even with the emergence of online learning. Although users irrespective of time or location can access online learning, not all skills can be learned online. This is especially true of students who are looking to provide a bespoke service, reaching world-class standard. Traditional face-to-face training therefore has many advantages, including …