driving brand loyalty

Driving Brand Loyalty

Driving brand loyalty requires a deep amount of commitment from a brand. Brands need to humanise the shopping experience that they offer to their customers; identifying their customer’s wants and needs by speaking to them through emotional and connected values. So, how can your brand connect with customers through emotion?   Of course, brands need to ensure that their branded communication …

Colourful computer coding at forefront, with artificial intelligence in the background

Artificial Intelligence Needs You

Artificial Intelligence (AI) now ranges across a wide spectrum. In the last decade AI has fixed itself upon us, but has it created a codependency between human and machine in the workplace? Lets begin with Siri. With an assortment of solutions and anecdotes, Siri has become a firm favourite amongst the masses. Where would the modern world be without this …

face-to-face training is still important in the digital age

Face-to-Face Training vs Online Learning

Face–to-face training is still the most effective way to learn, even with the emergence of online learning. Although users irrespective of time or location can access online learning, not all skills can be learned online. This is especially true of students who are looking to provide a bespoke service, reaching world-class standard. Traditional face-to-face training therefore has many advantages, including …

A picture of people holding their phones to the sky. Express importance of remaining human in digital age.

Remaining Human In The Digital Age

The digital age allows businesses to engage on a global scale, but can it promote high levels of workforce engagement? The answer is yes.  Yes, it can, but it must be taken advantage of in the correct environment. Creating an environment that optimises human engagement will emphasise the importance of keeping your humanity. Companies everywhere are under a tremendous amount …