Retail Training for Bosch within Currys

 

Retail Training for Bosch within Currys

Brief

  • To target staff selling white goods to ensure the new Bosch promotion launch success and drive sales
  • To produce an in-store training DVD that would engage staff, encourage learning and embed the key messages

Approach

  • Beyond The Box created the scripts and content for the DVD and recorded a training DVD to use in store
  • The DVD explained the key features and benefits of the new Bosch appliances

Results

  • Final results show a 67% increase in Bosch sales compared to the corresponding weeks in the previous year.
  • Bosch expect the benefits of this training and the new confidence in selling premium products will continue long after the promotion has finished and they expect to see the benefits for some time to come
  • Bosch retained copies of the new DVD to use in appropriate group training sessions
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