Hoover within Debenhams

 

Field Marketing for Hoover within Debenhams

Brief

  • To support the launch of a new vacuum range within Debenhams stores
  • Ensure the stands were set up and sited in a prominent place, to ensure launch success and drive sales
  • Check the stands area correctly merchandised and implement all SELs

Approach

  • All 34 Debenham stores within Great Britain were selected for this activity, with the stands being ‘walked in’ by the merchandisers
  • Staff were provided with a letter of authority and any non compliance would be reported back to the client the same day where stores were reluctant to site the stand

Results

  • All stores were compliant with stands being sited in all stores
  • 5% of stores didn’t have sufficient stock to place stock on stands, which was reported back to the client on the same day
FIND OUT MORE