Tefal within Sainsbury

 

Field Marketing for Tefal within Sainsbury

Challenge

  • To support the launch of the new Tefal Steam Generators within Sainsbury
  • Train store staff on the key Features and Benefits

Approach

  • 30 Sainsbury stores across the UK were selected for this activity
  • Experienced sales staff were selected to carry out the campaign
  • Beyond The Box staff were given product training to ensure key messages were delivered

Results

  • On average an extra 1.83 products per day were sold in each store, which generated an additional £34,000 of sales during the four week campaign
  • All homeware staff were trained on the product’s key features and benefits to drive sales and ensure ongoing success of the product within Sainsbury
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