Interactive training increased retail electrical sales
Product Sales
Beyond The Box Ltd were commissioned to design a field sales training programme for vacuum cleaners and deliver it nationwide to the sales staff of a major national retailer.
A highly interactive training programme was created that generated an upturn in sales over the following months. Equally important, was the rise seen in the value of the average retail selling price of the vacuum cleaners, which meant a greater profit on units sold. The training took place throughout the month of June.
Results
July
% Change Sales Units 25.71%
% Change Sales Volume 29.35%
% Change Avg Retail Price 2.04%
August
% Change Sales Units 3.89%
% Change Sales Volume 9.04%
% Change Avg Retail Price 4.76%
September
% Change Sales Units 0.48%
% Change Sales Volume 5.86%
% Change Avg Retail Price 4.75%
Conclusions
The training raised the knowledge of the staff, giving them the confidence to sell up to higher priced items in addition to creating more sales.