Retail park delighted with sales training
Retail Park national retailer - Induction Training
Beyond The Box Ltd were invited to design an induction programme for the 'Peak Sales Staff' employed to cover the busy Christmas period. The course was to form part of a pilot to identify the benefits and returns generated by induction training. The success of the programme is indicated below and as a result Beyond The Box was asked to return and design an induction course for all staff.
Results
1) Financials:
- Sales Per Hour + 4%
- Average Transactional Value + 19%
- Average Selling Price + 10%
2) Staff were more likely to stay
- Turnover for staff not inducted - 27.6%
- Turnover for staff inducted - 18.4%
3) Conclusions
- The Peak Induction course was pitched at the right level and provided the staff with a good introduction to the Company.
- Staff who attended the induction course demonstrated that they were happier and prouder to work for the Company.
- Staff who attended the induction course were less likely to leave in the early days of their employment.
- Staff who attended the induction course were more effective at solution selling which led to increased profitability.