Colourful computer coding at forefront, with artificial intelligence in the background

Artificial Intelligence Needs You

Artificial Intelligence (AI) now ranges across a wide spectrum. In the last decade AI has fixed itself upon us, but has it created a codependency between human and machine in the workplace?

Lets begin with Siri. With an assortment of solutions and anecdotes, Siri has become a firm favourite amongst the masses. Where would the modern world be without this feature that lacks corporeal form?

You can ask Siri almost anything; it isn’t shy. Whether your chosen Siri is discussing reincarnation with its friend, Liam (a robot Apple uses to strip old phones for recycling) or looking to assist you in a discussion of a dystopian future, Siri is always happy to oblige. It therefore comes as no surprise that it’s sometimes a handy substitute for our eccentric family members; we’re given all of the intelligence without the emotion.

It is important, however, to understand the implications that this different and alternative process brings. Thinking and computation may be able to compliment one another, but only if we appreciate the complexity of the former.

Machines are poor thinkers. Of course, we rely on software to make rational choices based on probability, but we do not depend on them to make more difficult and ethical decisions. We need to find our place amongst the machines.

Machines are not looking to replace what we do, but they are by nature changing the way that we do things. Artificial Intelligence is able to manipulate our environment in ways that individuals cannot do alone, but it is unable to offer situation specific responses outside of it’s programming.

Repetitive tasks are executed with absolute precision by machines, although it is important to remember that Artificial Intelligence will never be able to replace human instinct and customer service. We must begin to understand that such technological advancements actually reinforce the validity of human interaction, emphasising the importance of building rapport with your clients on a one on one basis.

As industries are navigating their way around the robotic revolution, now is the ideal time to invest in employees and determine their relationships with new forms of Artificial Intelligence. AI is to be understood as an aid to assist with the demand for data by employers, but it is not to be used as an ambassador for a brand.

Human interaction is still at the forefront of exceptional customer service.

Here at Beyond The Box, we appreciate the importance of emotional intelligence. Successful brand ambassadors empathise with, and stay emotionally present, with their customer. Through reading and appropriately responding to customer emotions, you can be sure to receive a good ROI from your colleagues, and strengthen loyalty to your brand.

Yes, Siri has a name, but it does it shake your hand before it leaves?

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