Hair and Beauty salon, Paris

Selling Products in the Salon?

Many hair and beauty havens view themselves as simply offering a service, and rarely consider the option of selling products in the salon. Visits to salons are opportunities to be treated and pampered, but whatever the reasoning for the client’s visit they are in a very hot sales seat!   The salon client is the perfect audience for any sales person; they …

driving brand loyalty

Driving Brand Loyalty

Driving brand loyalty requires a deep amount of commitment from a brand. Brands need to humanise the shopping experience that they offer to their customers; identifying their customer’s wants and needs by speaking to them through emotional and connected values. So, how can your brand connect with customers through emotion?   Of course, brands need to ensure that their branded communication …